• Value Creation – Why You Are There

    I once asked a colleague — a talented designer who owns his own firm — who he felt his competition was. He came up with some typical answers but concluded that his biggest competition “is [...]

  • Mitra Creative - 10 years of web design and development, branding, SEO, social media and more

    Mitra Creative’s 10th Anniversary

    We’re 10! In 2005, Mitra Creative‘s founders, Karl Joseph Ufert and Vincent Wang, decided to branch out from a separate online products site — a precursor of Etsy called “Iluren”, dedicated to selling handmade, high-concept [...]

  • Jim Cecil Marketing Legend – MS Marketing Round Table

    L to R: Eric S. Rabinowitz, Managing Partner, Nurture Marketing; Jim Cecil, Chairman, Nurture Marketing; Karl Joseph Ufert, President, Mitra Creative A group of professionals in New York’s Microsoft office, and a national (and even [...]

  • Social Media Content Curation Yes or No

      A fascinating article appeared a few days ago on Mashable.com regarding the ongoing Content Curation debate. Defined in an article on Social Media Today titled “Manifesto for the Content Curator,” by Rohit Bhargrava, “A Content Curator is someone [...]

  • Triumphant Web 2.0 Presentation for Derive Technologies

    One of my company, Mitra Creative‘s, most important clients is Derive Technologies. We produced Derive’s now multi-award-winning interactive site, and continue to work with them to refine their messaging, support ongoing needs for their website [...]

  • IAMCP NY Marketing in a Down Economy

     (L to R: Karl Joseph Ufert, Mitra Creative; Eric Rabinowitz, the Nurture Institute; Dean Maire & Tim Freestone, enter:marketing) Mitra Creative was asked to be part of a distinguished panel of experts on the subject [...]

  • 2/19 IAMCP NYC Roundtable Effective Marketing Strategies for a Down Economy

    AGENDA Effective Marketing Strategies for a Down Economy – A Roundtable/Panel Discussion Location: February 19, 2009 at 8am at 1290 Ave of the Americas 6th Floor – the NYC Microsoft office. Panel Participants: Eric Rabinowitz [...]

  • NY Microsoft/IAMCP/Marine Corps. Toys for Tots Drive – Mitra Creative/Derive Technologies

    Mitra Creative was honored to join our client and partner, Derive Technologies, in the 2008 Marine Corps. TOYS FOR TOTS drive. We were invited to participate by Howard Cohen of the New York chapter of [...]

  • Karl Ufert presents on Web 2.0/3.0 for Business for LISTnet

    I had the opportunity to make the kickoff presentation at an important event on Web 2.0/3.0 for Business for the Long Island Software & Technology Network (LISTnet). The event was held on November 13, at [...]

  • From Internet Evolution: “Medicine & Web 2.0 Go Well Together”

    In an interesting article on CMP Technology’s “Internet Evolution” Blog, Dr. Kim Solez makes fascinating connections between medicine and the aggregation of worldwide consensus through the use of Web 2.0 (and I’d venture, of course, [...]